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Unit 3, Office A, 1st Floor
6-7 St Mary At Hill,
London, England, EC3R 8EE

+44 7376 871074

hello@s1nk.com

Get Found.

Get Installed.

Grow Your App.

Focus on growth
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Key Benefits of App Store optimization

S1NK
65% of installs come from in-store searches

Visibility equals reach Conversion rates can increase by up to 20% through optimized visuals and descriptions

Lower user acquisition costs

Organic traffic reduces reliance on ads 

Sustained growth

ASO builds a lasting foundation for long-term visibility and installs

Global reach

Localization enhances appeal across regions and languages

Trends in ASO

The app market is evolving fast, and in 2025 several key trends define success in app visibility and downloads:

App Growth Score

Visibility
  •  How easily your app is found in the App Store.
Conversion
  • How effectively your listing turns visitors into downloads.
Engagement
  • User retention, reviews, and ratings over time.
Monetization
  • Revenue growth and in-app purchase performance.

Your App Growth Score = a quick, data-driven snapshot of where your app stands today.

Success Formula Box

Visibility

Optimized keywords, titles, and metadata.

Conversion

Eye-catching visuals, persuasive descriptions, and social proof.

Engagement

Positive reviews, consistent updates, and strong UX

Retention

Features and incentives that keep users coming back.

Tools & Methods We Use

ASO Research Tools

Platforms like AppTweak, Sensor Tower, and data.ai help us identify high-impact keywords and benchmark against competitors

A/B Testing Suites

Built-in tools (e.g., Google Play Console) or third-party tools (e.g., SplitMetrics) allow us to test icons, screenshots, and descriptions to boost conversion 

Localization Workflows

We craft region-specific titles, descriptions, and visuals to align with language nuances and cultural expectations

Performance Monitoring

Regular tracking of installs, impressions, and retention using app store analytics and ASO dashboards

Visual Optimization

Creating impactful icons, annotated screenshots, and preview videos to elevate app appeal and encourage conversions

Why S1NK's ASO Delivers Results

Holistic & strategic

Balancing metadata, visuals, localization, and testing into one comprehensive growth strategy

Anti-buzzword clarity

Clear steps and measurable impact, no jargon

Startup-tailored

Built to take apps from launch to sustainable traction

Integrated approach

ASO aligns with your overall marketing strategy—from SEO to paid campaigns

Myths vs Reality

 Myths

“ASO is just about keywords.”

“Once optimized, my app will stay on top.”

“Paid ads replace ASO.”

“Users don’t read descriptions.”

Reality
  • Keywords are only 1 part. Conversion-driven visuals (icons, screenshots, videos) impact downloads even more.
  • ASO is continuous — rankings shift with competitors, updates, and new algorithms.

  •  Ads can boost installs, but ASO builds organic, sustainable growth and lowers paid acquisition costs over time.

  •  A strong description with the right CTAs boosts conversion and helps in SEO within app stores.

get in touchYour reputation shapes your success. 

Let’s protect it, enhance it, and make sure your brand tells the right story every time.

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Unit 3, Office A, 1st Floor, 6-7 St Mary At Hill, London, England, EC3R 8EE

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